The Indian traditional crafts are a reflection of our hugely diverse and rich nation and are famed for its vast craft traditions. Crafts have the potential of narrating a story, the capability to weigh and surpass the odds and create expressions that can carry forward and contribute to the visual language of Interior Design.
Amalgam – a venture co-founded by Tanya Khanna and Anika Mittal, is a platform that strives to keep the age old crafts traditions by amalgamating them with the modern designs. Founded in 2010 and based out of New Delhi, amalgam is a design studio providing customized high-end services in architecture, interiors, furniture, lifestyle accessories, and design consultancy. It is a platform that provides opportunities to the artisans and craftsmen to explore their art in contemporary designs.
Having an opportunity to interact with the founders, Tanya and Anika share their thoughts with us. “As architects, we are constantly designing things, whether buildings or products” says Tanya further adding “Design for us is a way of life. We felt that traditional craft was waning away in India. It’s surprising that Indian artisans are recognized across the world, yet contemporary Indian design does not recognize and appreciate Indian craft and locally available materials.” This concern made them realize that the only way for it to survive was by adapting it to modern times. With the intent to create a blend of convention and modernity, Amalgam was conceived.
Amalgam uses the waning craft of inlay in colored and composite stone, block printing and laser cutting to create a blend of traditional and modern. They further share that, “Through OUR design, amalgam intends to reinterpret design as an amalgamation of India’s rich cultural heritage and the new modern. Amalgam’s USP is customization- and the fact that we use a traditional craft with contemporary patterns and materials. A blend of color and pattern caters to the contemporary Indian modern aesthetic.”
Amalgam successfully brings the essence of Indian traditional crafts in design. For them design itself is a craft that attributes to the holistic experience of, not only the user but also of the creator, the viewer, and everyone associated with it in whatever ways possible. The power of crafts comes from the conviction that it can affect and change people’s lives in many different ways. Kudos to Tanya and Anika for letting us experience this experience!
Pooja Kshatriya is an Interior Architect by profession and a stage artist by passion. Trying to strike the right balance of the two. So far so good. Hoping to take it forward. She can be contacted at email@example.com